Spring Summer collection 2017

A fusion of tribal suggestions comes alive in the rural sophistication of the island of Ischia; Mario Valentino, for the new ADV campaign Spring / Summer 2017, takes us in a journey toward the cultures of the countries of the South of the world, in their fascinating wild nature. Open air shots immersed in a green shining of bright light where the Spanish photographer Manuel Escribano, under the artistic direction of Javier Perea Unceta, captures the new face of the brand: the young model Zaira Bas. A new female figure is so affirmed, she who explores new worlds and attitudes interpreting the fashion as divertissement, as expression of modern awareness.

Photo: Emesval photo

Creative Director and production: Javier Perea Unceta

Model: Zaira Bas WAVE Management

MUA & Hairstyle: Paola Rinaldi

Autumn winter 2017 collection

Contemporaneity, style and elegance; Mario Valentino introduces the new ADV campaign F/W 2016-17 where the brand celebrates the concept of energy and feminine power.

The photographer Manuel Escribano, under Javier Perea art direction, immortalizes the aesthetics that combines beauty, independence and transgression; capturing the cheeky and sensual spirit of Mario Valentino woman.

Soft atmospheres in a timeless space, essential, represented by clean lines and striking colors; the images tell historic codes of the brand, setting them in the present time with renewed vigor.

The model Eugeniya Kuzmenko, new brand muse, interprets a Mario Valentino woman that playing with the irony of his character, nonchalantly alternates autonomy and fragility, feeling and sensuality.

Dressing the pictures with a hinted eros, her personality is emphasized by elegant and modern styling but at the same time looks to the historical and traditional past of the Maison.

The message: mix extremes and go beyond the boundaries, beauty as power, eclecticism as a personality. 

Photo: Emesval photo

Creative Director and production: Javier Perea Unceta

Model: Eugeniya Kuzmenko WAVE Management

Location: Now Hotel Milano

MUA & Hairstyle: Yurema Villa

Spring Summer collection 2016

Took in a studio in Milan, every shoot of the Spring\Summer 2016 collection’s advertising campaign is inspired by a mood that recalls a fair sensuality.

Mario Valentino presents a range of intense and evocative shoots signed by the spanish photographer Manuel Escribano, whose intimate atmospheres disclose the mystery of a resolutely fascinating and confident woman who communicates the idea of a free, spontaneous and audacious femininity.

The brand’s trend and values are exquisitely portrayed by the beautiful german model Johanna Haring who embodies an ultra-feminine, alluring woman, accompained by a young Vincenzo Valentino. 

Photo: Emesval photo

Creative Director and production: Javier Perea Nic And Will

Model: Johanna Haring WAVE Management

Special Guest: Vincenzo Valentino

MUA & Hairstyle: Yurema Villa

Autumn winter 2014-2015 collection

Mario Valentino opens “the gates” to the “Metropolitan Chic” style for the new Fall/Winter 2014-2015 woman collection.

Undoubted protagonist is a warrior woman, who frees herself from every rule imposed by the fashion with confident charm.

For the next Fall/Winter 2014-2015 Season Mario Valentino puts on a collection characterized by simple and linear forms, skillfully manufactured, superimposing articles and materials, fruit of the purest workmanship and craftsmanship. Everything reflects a refined-styled metropolitan image, realized craftsmanlike for the details design, the balance of the colur map and the volumes, accentuating the woman body.

Skinny carrot trousers, pastel colours mongolia blouses, tulip skirts, dresses in classic forms and more modern street style articles are the fruit of a great matching of classic leather, as bright nappa leather, light suede, with precious and particular materials, such as animalier- printed pony leather and mongolia.

Mario Valentino clothes the femininity with an urban chic, casual and refined mood; characterized by an excellent workmanship and by a continuous style research, Mario Valentino anticipates and rides the more current fashion trends, joining quality and new trends.

Creative Director and production: Nic And Will
Model: Ana Ponce
Ph: Emesval photo

San Lorenzo de El Escorial

Autumn winter 2013-2014 collection

Mario Valentino is glad to present the advertising campaign for the new women's collection autumn - winter 2013-2014Under the creative direction of Nic And Will Ideas and the young photographer Manuel Escribano, once again the beautiful Spanish model Ana Ponce embodies the Mario Valentino woman once again.

A lively independent and elegant woman is the protagonist of the whole new collection. An ironic woman who scouts all the secrets of a small medieval village, a really unique location.

>>> Click here to view Making of Mario Valentino Autumn winter 2013-2014